With Dukky it's easy to create cool promotions, but if you don't have a solid plan in place to market it...well, it's not going to be successful. It's important to create a strategy on how you are going to market your site when it's ready to launch.
Click the links below to view some ideas:
- Email Marketing: Send an email with your offer/sweepstakes to your current customers or potential list
- Direct Mail Marketing: Send a direct mail piece to your current customer or potential list driving them to go online to enter or to print out their offer. Driving the customer online allows you to capture their information and engage with them. Best of all, the share feature will allow them to share your deal with their friends turning your direct mail piece into a lead generation machine.
- Web Based Marketing: Digital ads on a website, PPC, & Goodle Adwords can all drive customers to your online site.
- Social Network Marketing: Take advantage of your immediate access to customers and share the offer on your business social network sites. Help turn those social contacts into email contacts as well.
- Print Marketing: In store signage, magazine, billboards, etc can all serve as the catalyst to drive people online to help you track your dollars spend on these channels.
- Broadcast (TV and Radio) Marketing: Best Practices and examples
Our most successful campaign always include a combination of outreaches in their campaign. Don't be afraid to mix it up and take a multi-channel approach to maximize your reach and exposure during the campaign.
Effective marketing always begins with strategy. “Throw it at the wall and see if it sticks” is not a strategy. Without a road map to guide your efforts, you run the risk of wasting money on ineffective campaigns and undermining your brand image.
Building an Effective Strategy
To build an effective strategy, it helps to take a page from the field of journalism. After all, the best marketing always tells a story, doesn’t it? As you plan, consider what your English teacher used to refer to as the “5 Ws:”
- Who are your customers? If you can’t answer this question, how can you ever hope to sell to them? Determine what they want or need, and how your product can help satisfy those needs. Consider breaking your customer base into segments so you can target your offers and messaging more effectively.
- What are your marketing objectives? Building a database? Bringing new customers in to your business? Maintaining loyalty with existing customers?
- When should you start your campaign, keeping in mind any seasonal demand considerations?
- Where are the best avenues to reach your target audience? What channels will you use?
- Why should your target audience choose your company over your competitors? In other words, what is your unique selling proposition (USP)? What makes you stand out from the crowd?
- How are you going to measure the success of your marketing strategy? What goals will you set, and what metrics will you track?
Use the answers to these questions to shape and determine your marketing strategy.