There are many factors that play into the success of your Dukky promotion. One of the most important parts after creating an effective strategy (Read About it Here) is the Campaign Offer/Endorsement. This may sound very fundamental and basic, and well it is, yet somehow we see businesses forget that if they don't have a good (or great) offer at hand people are not going to be interested or want to share regardless of if their strategy is solid.
When creating your offer remember a few key things:
What are you campaign goals?
Are you trying to build a customer list, increase engagement or drive in store traffic/sales. Craft an offer to meet those needs.
- Growing my customer list- If you want to grow your customer list then a great offer or sweepstakes can help generate a lot of campaign response and sharing helping you generate new leads for your business. Consider a direct mail piece to a purchased list if you are starting with no database at all. Each responder who participates in your site turns into a customer in your database.
- Increase Engagement- Sweepstakes are great for engaging with customers and they are fun to share. Who doesn't want to win a gift card or cool prize? If you're looking for a quick way to engage with your social sites that is easy to share then a sweepstakes promotion to your social sites is an easy way to engage and
- Drive in-store sales/traffic- Promotions (coupons)/daily deal type of campaigns are the best at driving in store traffic. Give a little, get a lot. Have you read our case study on a company who ran a Groupon-style campaign? Check out some case studies HERE