Are you directing your website visitors to your company home page instead of a landing page? You might want to reconsider your strategy.
Sure, your company probably invested a significant amount of time, energy and money into designing and developing that home page, and it’s only natural to want to send all of your traffic there.
Here are 5 reasons why you should resist that impulse:
Landing Pages Improve the Customer Experience
Even the most well-designed home page inevitably suffers from “jack of all trades, master of none” syndrome. There’s general information about your company and links to other pages on the site, and your customer may or may not want to sift through all of it to find information about the offer or ad that brought them there.
Microsites, on the other hand, can be targeted to specific subsets of your customer base. They also align with the campaign that brought the customer to your page in the first place, so they are always presented with a consistent message. Think of it as putting a welcome mat out for your customers.
Be a good host- Don’t just dump your visitors on your website and expect them to find what they’re looking for. Use a landing page to take them by the hand and lead them to the information they need to convert!
Landing Pages Help You Measure Performance
The days of marketing by instinct are long since over. Good riddance and rest in peace! Now, the more data you have about how your campaigns are performing, the better.
Landing pages are a key tool to help you capture that data and track the performance of your campaigns. Use landing pages to find out which offers appeal to your customers the most, so you can give them more of what they want and less of what they don’t.
Landing Pages Let you Get to Know Your Customers
The conversion form also provides you with an opportunity to get to know your customers better. Simply by asking the right questions, you can get valuable demographic information about them and learn more about their needs. Get the information you need to market to them effectively.
Landing Pages Are Dynamic
Creating a new landing page is much easier than redesigning your entire website. So, when you use landing pages, it’s a snap to change the information your visitors are presented with depending on the circumstances.
Landing pages provide a better experience for your customer. They also provide marketers with more data and more flexibility to act on that data. You don’t have to be a math wiz to see what that adds up to: more conversions, more leads and more business for you!
At this point, I can almost hear the collective groan issuing from the throats of overworked, overtaxed marketers everywhere: “We don’t have time!” We understand. We’re busy, too. That’s why Dukky offers support, training and a simple upload manager to make it easy to create your microsite, plus the ability to easily track the data you capture and viral peer sharing to supercharge your campaigns. Best of all, no CSS or coding is needed to launch your campaign.