We're so glad you asked.
Your new leads should be promptly added to your customer database for future marketing. Don't waste the success of your campaign by not adding your new customers to your database. Super Dukky is also a major fan of sending your new customers a welcome email or special offer letting them know they will be hearing from you more often with great deals and offers about your product/services.
Dukky Tip: Use your customers' answers to the poll questions to send them targeted messages/offers.